Lindo y Querido

How can a country's sense of patriotism be encouraged by a system of icons?
Set of 12 icons and a brand created from the need of reviving the sense of patriotism and love for Mexico, through unique objects that reflect the incredible cultural richness of the country, based on a simple and attractive iconographic system. 

The name was taken from the song "México, Lindo y Querido" interpreted by the Mexican singer and writer Jorge Negrete, and that has become a national anthem for Mexicans who live outside the country. 

The brand is divided into 4 categories: Culture, Show Business, History and Traditions

Featured on:
- Frida Obsession :: Book (2016) - Flat Illustration :: Book (2015) - Roc21.com (2015) - Arca.tv (2015) - Área Visual España (2014) - Character Design Served (2014)
Frida Kahlo
Dolores Olmedo
José Clemente Orozco
Mauricio Garcés
Chapulín Colorad
Vicente Fernandez
José Maria Morelos
Pancho Villa
Carlos Salinas de Gortari
Sugar Skull
Trompo
Molcajete

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