I graduated in Graphic Design from Universidad de Monterrey (UDEM) with Cum Laude honors in 2014, and in 2018 from a M.F.A. in User Research and Innovation at Savannah College of Art and Design (SCAD).

My current areas of expertise include user research, brand strategy, branding, and marketing.

I've worked with a variety of companies developing brand design systems, advertising materials, websites and UI. My work has been published in several digital magazines and books, and has won several international competitions.

In 2015, I founded my design blog “My F Opinion” in where I review design projects base on their strategy, function, and visuals.