"Gentleman's Club" is a subscription box for men that provides month after month a box with a special selection of products focused on the life of a gentleman.
The brand is ruled by the concept of fraternities, which are a club of men associated for different reasons. The aim of this concept is to create a society among subscribers to form a community and make them feel part of a selected group of men.
The identity is composed of several elements taken directly from the fraternities, including a logotype with greek letters, a coat of arms that represents the values of the members, and an official seal.
All texts, phrases, and vocabulary used in different applications are written in such a way to make members feel in a traditional fraternity, using words like brother, lawful member, and initiation, bringing the brand experience at all levels.