Tregus is Mexican brand of gourmet chamoy (Mexican sauce). 

The concept of the brand comes from the chamoy itself, from its taste and experience. Since the chamoy is a sweet, salty and spicy sauce, the name is a combination of the words "tres" (three) and "gustos" (flavors); feature also reflected in the wordmark with the division of the letter E into 3 horizontal bars. 

The texture of packaging is a reinterpretation of the chamoy lines created when putting on different dishes, making the experience of the chamoy into a graphic element.
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