How can Savannah Bee Company expand its current business structure and elevate their customer experience?
"Beenergizer" is an innovation proposal project that explores a new opportunity for Savannah Bee Company to create a new framework that expands its customer experience and allow the brand to educate users about the health benefits of honey.
The key innovation in our hierarchy was the creation of the virtual hive. This experience walks the users through the creation of bespoke honey-based remedies that are matched according to the customers' needs.
The branded experience takes the user into a "pollination" journey lead by the bees that start by asking the type of remedy they want, and the ingredients that suit best their needs.
The virtual hive provides more natural honey-based remedies, "remebees" for common health problems such as a sore throat, lack of sleep, and acid reflux.
The educational experience will inform the customer about the benefits of honey, flavor profiles, and nutritional facts that allow users to pick the best ingredients that fulfill their diets and personal taste.
By the end of the process, the user will be able to choose from a variety of infusion blends and will walk away with a customized jar full of benefits and promised potential.
The "Beenergizer" will allow Savannah Bee Company to spread its market and customer experience outside its home stores. The design of the virtual hive is adaptable to different environments, such as local home stores, exclusive retail and grocery stores, and the kitchens of the customers.
By offering a compressed experience inside the home, the brand will be able to introduce new products for the home Beenergizer and offer a new service that its competitors are not targeting.