Naming and branding proposed for the “Congress of Energy, Environment, and Development”. The name “Entorno” (Environment in English) was chosen because the environment is everything that surrounds us and is where we live and what we want to positively change

The visual identity is based on the concept of a bubble because like the Congress, its duration is short, and making contact with an object it explodes, in the same way is intended that the information “explodes” by those who attended.

Also, the bubble is a sphere that surrounds a space, therefore the photographs were treated with an effect that simulates to encapsulate the images inside a bubble, representing the ideal environment.

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